Lingerie Magic

Bra hunting is always embarrassing for those who are a little big for B but small for C. This one is great news for all my friends whose search for that perfect fitting bra seems like an endless quest. Playtex will unveil a bra range in half cup sizes like 34A1/2 and 36C1/2 this September. The target audience of Playtex’s MySize line women in their mid 30′s and above who need that extra tailored support. The range relies on a research which revealed that almost six in ten women look for bra in half sizes. Nicky Hambleton Jones, presenter of make-over show ’10 Years Younger’, said, Finding the perfect bra can be a real challenge and so I am delighted Playtex is launching this new range in half cup sizes. Women are very unique in terms of shape and size and this tailored approach to lingerie could transform the silhouette of women across the UK. In the era of customizing everything ranging from jeans to coffees, half cup sizes will definitely be a hit among women who are looking for that tailor made extra comfort. A Playtex spokesman, We understand that consumers are looking for something as custom-made as possible on a regular budget. They bra line will retail exclusively in Debenhams, House of Fraser, John Lewis and specialist lingerie shops with prices starting at £16. Via