Yesterday was the 100th birthday of the bra, originally called brassiere, because the term first time used in a 1907 issue of US Vogue. Celebrating the birthday, Elle Macpherson launched her new lingerie Boudoir collection for male-only audience. The supermodel entertained the group of Australia’s richest men with an exclusive party at Quay restaurant. She gave the men a handful of lingerie buying tips at the exclusive cocktail event. She advised, When she’s in the shower, sneak into the drawer and check to see what size she is… Use your sense of taste, it’s about choosing something you think you would like to see her in. For a change, Elle Macpherson known as The Body didn’t strip down to her underwear to make headlines, her business was enough to get her the media attention. On one side when Elle Macpherson launched her Boudoir collection, 2005 Miss Universe, Jennifer Hawkins, was at Westfield to launch a new lingerie range for Loveable. Via